Pitch- Brand Image Gizem's Blog

Katy B 

In this picture, Katy B reminds me of Rita Ora because Rita Ora is known for her signature red lip and she appears to wear a Red lipstick with pale skin just like Rita.

In terms of Katy's music genre, she's comparable to Jess Glynne and Delilah as they both work with the Dub-Step genre. Jess Glynne however, most suits Katy B also because they have the same colour hair, both produce Dub-Step music etc. They many things in common. 

Because Katy B and the similar Dub-Step genre artists wear very casual, sporty outfits, to make a change and to stand out but particularly to reflect on the male gaze Mulvey's theory, we are going to make our artist wear more girly and stylish outfits but remembering to deliver to our main audience which is 14 +. Skater dresses, skirts, trainers and heels, curly hairstyles will be our main focus with Pink Liptstick to engage with our audience but also remembering to expand our audience to suit the second audience range which is adults. We will be focusing on the Male Gaze, following Carol Vernallis's theory and apply it onto our music video, not in a very exposed way but, we want the male gaze theory to be evident.