Overview of analysing costume, props, setting and location in music videos

Rita Ora R.I.P - Pop

 Rita Ora appears to change her clothes four times within the music video, all appropriate for the male gaze as they are open as well as her high heals also support Laura Mulvey's theory about the male gaze. Her costumes all suit with the location and genre which is Pop. Settings are mainly in an isolated underground place where it's quite dark which mainly puts Rita Ora in focus therefore, her casual but sexy clothing makes her stand out. The location also relates with the song and the lighting as the song implies a very deep meaning. The lyrics ' RIP to the girl you used to see ' relate to the dark lighting creating a slight depressing mood.

Heavy jewellery, hats and makeup/ red lipstick all contribute to the Pop genre. The red lipstick Rita Ora wears makes her appear sexy, supporting the Feminist Mulvey's theory about the male gaze. Rita Ora's heavy gold jewellery suits the pop conventions as well as her hat which she wears consistently  throughout the music video. Her jewellery also connotes 'cool' 'dominance' and makes the video artificial and mainstream.

Video Two

This is Katy B's Dub-step genre music video

Katy B wears rather casual clothes as well as the other actors within the music video all wear casual clothing such as; jacket, jumper, jeans etc.The locations suit their clothings because mainly, the location is set in a house full of people having a good time although it isn't a party environment.

The props used in this music video are; hats, cars, cigarettes and large headphones which I believe definitely connect with the Dubstep genre because the audience will expect these props and locations within this specific genre. This is also quite similar to the props used in the pop video by Rita Ora, the audience can infer from this that both of these genres have some things in  common.

This is from the House/Electro music genre by Dimitri Vegas. This music video doesn't look much like an ordinary music video therefore it's an example of a dis-juncture where the actor/singer doesn't sing at all.

The costumes are rather exposed and outrageously unique (especially the thief hats) because it's not manily what the audience will expect in a music video. The protagonist appears to be kidnapped by these girls who seduce him and he tries getting away from them etc. The video does have a narrative  but it does not link with the song itself. Keeping in mind, this is a House music genre therefore there does not always have to singing anyway.

Guns, cars, little clothing is used in this video to present the kidnapping scene successfully. Glasses and bandages are used for the main protagonist to show that he's a 'nerd' and doesn't know why he's getting kidnapped. The props here, are used effectively to make the video and scenes convincing to the audience. The costumes and props play an important role within this music video.