Research: Laura Mulvey Theory (extended)

I have decided to briefly analyse 3 additional music videos that show elements of Laura Mulvey's theory however 2/3 of the music videos portray 'The Female Gaze' which has the same concept as 'The Male Gaze' but just how we view music videos in the eye of a woman which isn't portrayed as often.

1. Dizzee Rascal- Holiday

• All the females featured in this music video are wearing a lack of clothes. (Majority are wearing swimsuits or a bikini) which clearly portrays a males vision of having a setting of 'half naked' women.
• In contrast to the females, the artist himself is seen fully clothed alongside another performer which suggests that one of the key concepts was to have the bare female figure displayed throughout the video.
• Multiple close-ups of the females from the waist down are used and a specific focused around the females' chest, legs and bum is exaggerated which instantly sexualises the woman and shows where the male attention is. This relates back to 'Are the females enjoying being portrayed in this manner?'

2. Carly Rae Jepsen- Call Me Maybe

• The audience can see the leading male topless which is followed with a close-up of his body, as the performer envisions the male character as her love interest, the convention expected is for him/her to be presented as 'Young, Attractive & Fit'.
• As the male is seen revealing most of his body throughout the video this portrays what a female would enjoy seeing also know as 'The Female Gaze'.

3. Nicki Minaj- Superbass

• Multiple close-ups and extreme close-ups are used of the male models at the beginning of the video, particularly focusing on the facial features (eyes,lips) to identify that they are attractive. This is followed by medium shots of the artist with a 'man in a suit' which is usually seen appealing to the eye of a female.
• A jump shot leads us to show a topless model having physical contact with the performer representing the model in a sexual way.
• Throughout the video, wide shots are seen of the performer surrounded by a number of topless males however the artist herself is seen fully clothed which brings the focus to the 'half-naked' males. The artist successfully shows reverse psychology in this video as this goes against what we would see in the majority of music videos today.