Andrew Goodwin's theory

Andrew Goodwin has 3 main theories of a music video:

• Structure 
• Role of the artist
• The way the images relate to the lyrics of the song (narrative types)

In order for the audience to connect with the video, Andrew Goodwin's studies must be put into context when planning to shoot a music video.

Structure of music videos:

• Follows the verse/chorus structure of songs
• Repetition of the same images/shots, like a song will repeat the same lyrics and beat
• Visual links for sound and lyrics
• 'Closure' at the end of the song

Role of the artist:

• Singer can be the performer, narrator and/or character of the music video
• Singer will look directly at the camera and break the fourth wall

Narrative types:

•  Illustration (visual images supports the lyrics of the song) 

 

• Amplification (visual images support the lyrics of the song and add new layers of meaning) 

• Disjunctive (little connection between the visuals and the lyrics)