Thursday, 27 November 2014
Reflection of 'editing to the beat'
I found editing to the beat of Katy B 'On A Mission' quite difficult as the genre of the song was dubstep so there was a lot going on in the instrumental. To help me edit to the beat, I counted to 4 and laid a marker on every fourth count to make sure the visuals cut and changed in sync with the beat.
Wednesday, 26 November 2014
Mainstream or independent?
What is the difference between an mainstream and independent artist/band?
Mainstream artist/band
- Be owned by a record label (meaning less control over the music they produce as the label would want the artist to produce songs that will sell, also possibly meaning less control over the concept of a music video)
- Produce music that will be featured on TV and radio
- Wider target audience
- Mass amount of budget invested in their music, video, advertisement and merchandise by their record label
Independent artist/band
- Unsigned, if signed, it would be at an independent label that isn't well known and wouldn't have a mass amount of budget to produce and promote their artists
- Have full control over the music they produce as they wouldn't need to meet demands of a major record label
- Linear target audience
- Would not have a large budget, meaning music videos will look visually inferior than an artist who's signed to a major label
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